The quantities as well as the quality of web links from various other sites to your own website dictate your Domain Authority and your Page Authority. You can discover the Page Authority as well as the Domain Authority of any page on a website by going to the page on Firefox or Chrome with the Moz toolbar set up.
Content is claimed to be king in internet search engine ranking yet web link authority is queen. It is a fairy tale to say that if your website has outstanding content, it will certainly be positioned highly on Google for a keyword that you select. It is a misconception due to the fact that it overlooks the value of incoming links that provide authority to your web page – Page Authority – as well as domain – Domain Authority.
A wedding photographer in Essex might have an amazing website full of classic and contemporary bride and groom shots, family wedding portraits in romantic settings but incoming web links will also be needed from associated websites to give your website a high Page Authority and Domain Authority.
Total Page Authority of a web page is the total of the Page Authority as well as the Domain Authority. Keyword difficulty measures the average strength of the web pages on the first page of Google for that particular keyword. The very best statistic for keyword difficulty is the average Total Page Authority of the top web pages.
You can compute the typical Total Page Authority of the web pages on the leading page of Google by hand by working out the Page as well as Domain Authorities of the pages on the first page of Google for that keyword. If you have a list of keywords or phrases, Keyword SEO Pro will certainly work that out for you.
In the example above, the keyword ‘loft conversion’ has a typical Total Page Authority of 103. Pages that are on SME websites only rarely achieve a Total Page Authority of more than 85 and the statistic is on a logarithmic scale. Loft conversion is in the Red Zone and is unlikely to be achievable for SME websites but loft conversion Loughton or phrases like roof extensions Buckhurst Hill and Dormer extensions Woodford will have a lower TPA and are more likely to be achievable for these smaller companies.