Checklist for Setting up a Website

Checklist for Setting up a Website

Internet Site Checklist – Example Website for Accounting Professionals


On-page factors

Your target keywords need to feature in the:

  1. Page Title tag
  2. H1 tags
  3. Meta-Description
  4. Body of the text – aim to include your crucial search expressions in the very first 150 words. Avoid keyword stuffing but include basic synonyms and related keywords. As a basic policy, pages with under 300 words are hard to rank. There is discussion about the best length. Your web pages need to give a good answer to a search and the length of the page will depend on the amount of information asked for.
  5. Alt tags

See for information.

Concentrate on the Page Title tag because Google indexes the first 70 characters including spaces. The home page on a website has the best possibility of being ranked on the online search engines so the greatest effort needs to be put into writing that web page to achieve first page ranking on Google.



  1. Compose great content. Premium content is king.
  2. Browsing around the website with the menus needs to be extremely simple.
  3. Schema markup. This is important for NAP – name, address in addition to contact number.
  4. Internal web search.
  5. External web links, specifically if they include your target keywords in the support material, have a beneficial end result on positioning.
  6. Ranking on internet search engines is significantly based on private signals such as time spent on a page and a website. Video clips are great as they allow the website visitor to be fed details without any initiative. Video clips could lengthen the quantity of time people spend on a site.
  7. Google analytics is a totally complimentary program that offers important activity details containing the selection of site visitors daily along with the websites looked at. This information might help you when upgrading your internet site.
  8. Social share switches.
  9. Your internet site should be supported consistently at periods based on the frequency that the internet site is upgraded.
  10. Security and protection: there is an increasing amount of hacking. Lawbreakers aim to get to your site so they can take it over entirely or add links to their sites to enhance their earnings.

WordPress Internet Sites

  1. Akismet is an anti-spam plugin that decreases spam comments.
  2. Permalinks ought to be set to ‘Post Name’. WordPress will incorporate the Page Title in the file name. For example, if the title of a page on a website is On-Page Factors Checklist, the resulting link will certainly be
  3. Wordfence is a fantastic plugin that has Anti-virus, Firewall as well as Malware Inspection facilities. You might establish the number of login attempts that can be made.
  4. There are several plugins that increase the speed of your website. Jetpack has a feature which could quicken picture downloads.
Great Practice
  1. Responsive websites – the content changes to fit the display screen dimensions from huge screens to smaller sized phone screens.
  2. Pictures could make a web page attractive however huge photos can reduce page download speeds. Balance is needed.
  3. Web page speed – avoid slow-moving download rates. The part over the fold should take less than 3 seconds to download.
Making use of the Checklist for a Website for Accountants

The objective of the website is to attract new site visitors that might become customers. The website needs to be attractive and easy to browse.

For the home page of a website for a firm of accountants in Romford that focus on audit solutions as well as tax and also advisory solutions, the target keywords ought to appear in the Web Page Title tag, the H1 tag, the meta-description and also a couple of times in the body of the text. Similarly, a firm of chartered accountants in Walthamstow, East London might specialize in self assessment tax returns and bookkeeping services and their famous key phrases should show up in the title, H1 tag and meta-description. Internet search engines don’t see photos so alt tags determine the content of the picture. The target keywords could be put in a few image alt texts. is the outcome of a collaboration between Google, Bing, Yandex and also Yahoo! and helps to offer information to the online search engines so they can identify your web material and supply the greatest search engine results. Integrating Schema markup for your HTML enhances the method by which your web page emerges in the SERPs. The markup for accounting professionals should certainly include the company’s name, that they provide accountancy services and include company address along with phone number. The telephone area code supplies added confirmation of location.

Videos on the home page offering important details may improve the amount of time a customer spends on a website and this will definitely enhance rankings for the website. An accountancy firm may use a videographer with optimal results.

In addition to promoting your business online, a business networking group is a way of meeting business professionals in your area that can pass on recommendations and referrals to you. A business networking group in Wanstead may have an electrician, a plumber, an accountancy practice and a solicitor in the group and networking with each other is invaluable.