Average Total Page Reputations of Weboages on the top page of Google for 5000 Keywords – at approximately yearly intervals 201 to 2014
A friend of mine recently mentioned that he felt Matt Cutts provides just enough ambiguity in his YouTube videos to misdirect SEO’s into a lot of long discussions about everything not imperative to rankings.
In fact, speculations on ranking factors have gotten so bad that SEO’s are now dividing into factions Ok, here’s the big difference between all the different types of internet marketers mentioned above:
Growth hackers (such a cool name) – create large amounts of content and share it to gain high PR backlinks from people who like that content.
Content marketers – create large amounts of content to get back-links from people with high PR relevant niche sites that will boost rankings.
Inbound marketers – create large amounts of content to get back-links from websites that have high PR and are extremely relevant to the money site… this will surely increase rankings.
“Grandpa SEO’s” – Create high quality back-links from really high quality relevant websites through content that provides value to a niche group of people.
See the difference? Yea, I can’t either.with different names and focuses. Even MOZ dropped SEO from their domain name!
This ranking factor is once again the basis of why Google is the best search engine ever created (and BTW… that Algorithm factor is soooo 1998). Google PageRank is the basis for rankings.
PageRank is what makes websites more authoritative, not tweets. I know you may have been hoping for some crazy new “fad” (I like those too. They make great link bait.) for how rankings work, but… that’s really it.
Part of the skepticism behind the PageRank factor is probably due to the fact that Google is not updating site’s numbers as often as they used to. However, there are some great tools that attempt to compute the page ranking power of a website.
So, when you’re looking at a website that you want to rank to the top of the SERPs, it has nothing to do with your tweets or likes. It has more to do with the above trust measurements that attempt to compute your website’s authority.
Instead of reading about content marketing and how you need to be engaged in social media or laboring over how many likes you need, daily tweet count, and Facebook posts, since the bottom line is that Google bots don’t care how many Facebook posts or tweets you do every day, you need to mainly focus on getting high PR backlinks to your website. This is how Google will see you as growing authoritative.
Comment by David Viniker:-
COMMON SENSE AT LAST!!!!
But IMHO it is the PageRank of the page
The PageRank of the HomePage that are two of the three metrics that contribute to Total Page Reputation