Category Archive Internet Marketing

ByDavid1966

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content was originally published on BruceClay.com, home of expert search engine optimization tips.
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value.
In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several tried-and-true ways to make your content more “valuable and useful” to your readers than your competitors’ sites.
A crucial yet underused method? Expert information.
If your web copy isn’t performing, it might be because it lacks credible, expert information.
Read the step-by-step guide to using the voice of an expert to lift good content to high-quality heights.
Read the Guide to Leveraging Industry Experts to Craft High-Quality SEO Content.

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Why Thin Content Still Ranks as a Top SEO Issue to Solve

Why Thin Content Still Ranks as a Top SEO Issue to Solve was originally published on BruceClay.com, home of expert search engine optimization tips.
It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites.
Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well.
By way of example, the client, a B2B lead gen site for industrial parts, is receiving 150% more traffic this year compared to last and getting a record number of inquiries. We’re seeing these stellar results after many months of work that focused heavily on fixing thin content — until content was improved, the traffic suffered!
Read more of Why Thin Content Still Ranks as a Top SEO Issue to Solve

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How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart)

How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart) was originally published on BruceClay.com, home of expert search engine optimization tips.
I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.
Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.
With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.
What does your path to mobile-first index readiness look like? Here’s what we look for when we do a mobile-first readiness analysis of a client’s site.
Click to see the flowchart we use to decide if our client is at risk when Google switches to a mobile-first index.

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How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future was originally published on BruceClay.com, home of expert search engine optimization tips.
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends.
Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes.
Sound a little like the holodeck in “Star Trek?” Yes, but this may not be science fiction in the near future.
The opportunity to engage with one another, see new places and reach a mass audience will create opportunities to shop with a confidence never before available from the comfort of your home. This is what’s available through virtual reality, the newest form of marketing.
Creative digital marketing strategies will usher brands into the virtual reality realm. Read on for an idea of:
• What virtual reality is and the ways people are connecting to VR today.
• The opportunities VR opens to marketersSee Original Article

ByDavid1966

How to Onboard Your Selected Search Agency [Checklist]

How to Onboard Your Selected Search Agency [Checklist]

How to Onboard Your Selected Search Agency [Checklist] was originally published on BruceClay.com, home of expert search engine optimization tips.
Whether for the first time or the tenth, reducing the ramp up period when onboarding a new SEO agency is going to save you time and money. Plus, an effective onboard process lays the path to a productive partnership.
There are two parts to effectively onboarding a selected new agency:
1. Educating your agency about your business, and
2. Understanding their process, workflow and digital strategy for your business.
Here are your checklists and expanded descriptions of checklist items for both steps.

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ByDavid1966

The REAL Impact of RankBrain on Web Traffic

The REAL Impact of RankBrain on Web Traffic

The REAL Impact of RankBrain on Web Traffic was originally published on BruceClay.com, home of expert search engine optimization tips.
We’re entering a new era of optimizing for search engines. And no, SEO is not dead.
While many things stay the same in search, we can’t deny the new path we’re on with the introduction of machine-learning systems like Google’s RankBrain.
The concept of RankBrain may seem technical and daunting, but it’s one that CMOs — not just technically savvy SEOs — must understand to be competitive in the months to come.
Read The REAL Impact of RankBrain on Web Traffic.

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Why an Insanely Fast Site Is Your 2017 Priority

Why an Insanely Fast Site Is Your 2017 Priority was originally published on BruceClay.com, home of expert search engine optimization tips.
The concept of an insanely fast site is something Google has been talking about for a long time.
Are you convinced that site speed is your top priority for optimizing user experience in 2017?
In this post, I’ll cover:
• Why site speed matters.
• How your mobile visitors fit into the equation.
• The need for speed in a mobile-first index world.
Read Why an Insanely Fast Site Is Your 2017 Priority.

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How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future was originally published on BruceClay.com, home of expert search engine optimization tips.
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends.
Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes.
Sound a little like the holodeck in “Star Trek?” Yes, but this may not be science fiction in the near future.
The opportunity to engage with one another, see new places and reach a mass audience will create opportunities to shop with a confidence never before available from the comfort of your home. This is what’s available through virtual reality, the newest form of marketing.
Creative digital marketing strategies will usher brands into the virtual reality realm. Read on for an idea of:
• What virtual reality is and the ways people are connecting to VR today.
• The opportunities VR opens to marketersSee Original Article

ByDavid1966

5 Things You Didn’t Know About RankBrain

5 Things You Didn’t Know About RankBrain

PageRank lost its relevance after the emergence of RankBrain because RankBrain doesn’t work like its older sibling. While PageRank always searched for good ranking factors on a webpage (link, keyword, length of content etc.), RankBrain pays a lot more …
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How Google assesses the ‘authority’ of web pages

When Google first began, it did have a single authority figure. That was called PageRank, which was all about looking at links to pages. Google counted how many links a page received to help derive a PageRank score for that page. Google didn’t just …
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SEO News Roundup: Google Tests New AMP UI Features

Google Time Lag For Reavowing Disavowed Links Google’s Gary Illyes confirmed last month that webmasters can expect a small time lag in PageRank changes when removing URLs from a disavow file. However, he did say that for many SEOs the process would be …
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Demystifying the PageRank Algorithm

Once upon a time, you had to know the address of a webpage if you wanted to visit it. Could you imagine how frustrating that would be? You could pretty much only find new websites by word of mouth. But then Archie said “Let there be the world’s first …
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7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India was originally published on BruceClay.com, home of expert search engine optimization tips.
Indian brands are finally waking up to the long-term benefits of a solid SEO strategy. With every passing year, Bruce Clay India continues to run bigger SEO workshops.
SEO companies in India have mushroomed up all over the place. But ethical, knowledge-based SEO – and an authoritative glimpse into the mind of a search engine and how it works – remains elusive.
Enter Bruce Clay, a veteran SEO since before the launch of Google, sharing tips, tricks, best practices and methodologies with an audience of 75 SEO fanatics in New Delhi, India.
Click through to download the 7 search marketing trends in India for 2017 from Bruce Clay’s SEO master class.

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ByDavid1966

The One Thing Your Business Can Immediately Take Away from Google I/O

The One Thing Your Business Can Immediately Take Away from Google I/O

The One Thing Your Business Can Immediately Take Away from Google I/O was originally published on BruceClay.com, home of expert search engine optimization tips.
Google leads the world in technological advances that affect the way we live and do business. Today at the Google I/O developer conference, we glimpsed a preview of how people will interact with computing in the near future.
Many articles being written today no doubt list Google’s announcements at this morning’s I/O conference. But here, we’ve picked out something that all business owners should be aware of going forward into this AI-powered, machine learning-based new world.
Read more to find out What Your Business Can Immediately Take Away from Google I/O…

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Guide to Leveraging Industry Experts to Craft High-Quality SEO Content

Guide to Leveraging Industry Experts to Craft High-Quality SEO Content was originally published on BruceClay.com, home of expert search engine optimization tips.
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value.
In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several tried-and-true ways to make your content more “valuable and useful” to your readers than your competitors’ sites.
A crucial yet underused method? Expert information.
If your web copy isn’t performing, it might be because it lacks credible, expert information.
Read the step-by-step guide to using the voice of an expert to lift good content to high-quality heights.
Read the Guide to Leveraging Industry Experts to Craft High-Quality SEO Content.

See Original Article

Preserving Your SEO Value When Migrating a Website

Thus, it is of great importance to keep your PageRank you’ve put so much efforts to get. 301 redirect is a key to maintaining search rankings. With its help Googlebot knows where your page is situated and assigns your current PageRank to the new URL.
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How Fake News Changed SEO & How to Add More Facts to Your Site

How Fake News Changed SEO & How to Add More Facts to Your Site was originally published on BruceClay.com, home of expert search engine optimization tips.
With all the buzz over fake news in the media, SEOs are asking questions about the effect of fake news on organic search.
Just last week, Google published an update to its Search Rater Quality Guidelines. The changes hint at the goal of the search engine to take algorithmic action to identify and demote those fake news pages on the web.
Read on for what we know about:

How Google is looking to algorithmically promote factually accurate content in search results.
How Google is training its computer programs to find and weed out fake news via a fresh update to its human quality rater guidelines.
Plus how you can integrate trustworthy factual information into your content using database-driven data.

Read The Effect of Fake News on SEO & How to Add More Facts to a Site.

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domain authority

The first authority score was Google’s PageRank (first released in 2000). PageRank was the industry standard used to measure the authority of a domain or website on a 10-point scale. The better the ranking, the more you would see the website rank on the …
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ByDavid1966

Surviving SEO in a Voice Search World

Surviving SEO in a Voice Search World

Surviving SEO in a Voice Search World was originally published on BruceClay.com, home of expert search engine optimization tips.
You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers.
By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt to voice search and voice assistants.
As a marketing officer, you might be wondering how voice search will impact your future search engine optimization strategy.
And that’s what I’m going to talk about today:
• Why and how your audience is using voice search.
• The impact of Google’s machine-learning system, RankBrain, on voice search, where voice assistants come into play, and what voice search means in a mobile-first world.
• Strategic recommendations on how voice search impacts your SEO strategy.
Read Surviving SEO in a Voice Search World.

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Why Thin Content Still Ranks as a Top SEO Issue to Solve

Why Thin Content Still Ranks as a Top SEO Issue to Solve was originally published on BruceClay.com, home of expert search engine optimization tips.
It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites.
Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well.
By way of example, the client, a B2B lead gen site for industrial parts, is receiving 150% more traffic this year compared to last and getting a record number of inquiries. We’re seeing these stellar results after many months of work that focused heavily on fixing thin content — until content was improved, the traffic suffered!
Read more of Why Thin Content Still Ranks as a Top SEO Issue to Solve

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5 Fail-Safe Rules For Structuring Your Website

BackRub analyzed backlinks and assigned a value to each page. This algorithm, known later as PageRank was the catalyst for Google and is still a massive part of search giant’s algorithm. So how does this relate to site structure and hierarchy?
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4 Reasons Your Retail Brand Needs to Be on Instagram Right Now

4 Reasons Your Retail Brand Needs to Be on Instagram Right Now was originally published on BruceClay.com, home of expert search engine optimization tips.
I predict that this is going to be the year that shopping on Instagram goes gangbusters. In my 2017 digital marketing predictions I wrote:
“Shopping on Instagram: Instagram storefronts and affiliate programs take hold. The online fashion industry is many billions of dollars, and visuals rule. Look for massive growth in the area of Instagram shopping.”
Marketers are taking note, recognizing Instagram as a potential direct response channel — especially with all the new ways shopping is getting easier on the platform.
Are you ready to add shoppable Instagram to your retail marketing mix? Read on to find out:
• If your target demographic is on Instagram.
• How people are shopping on Instagram today.
• What industries are embracing the social platform — and seeing ROI.
Read 4 Reasons Your Retail Brand Needs to Be on Instagram Right Now.

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How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart)

How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart) was originally published on BruceClay.com, home of expert search engine optimization tips.
I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.
Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.
With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.
What does your path to mobile-first index readiness look like? Here’s what we look for when we do a mobile-first readiness analysis of a client’s site.
Click to see the flowchart we use to decide if our client is at risk when Google switches to a mobile-first index.

See Original Article

ByDavid1966

Meet RankBrain, the New AI Behind Google's Search Results

Meet RankBrain, the New AI Behind Google's Search Results

Related: 6 Essential SEO Strategies to Incorporate in 2016 The Pagerank algorithm that founders Sergey Brin and Larry Page introduced in the early days of Google was a step in the right direction, but it certainly wasn’t the ultimate solution for …
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ByDavid1966

2 Big Things Changing SEO Forever — What’s New in SEO from SMX & Pubcon

2 Big Things Changing SEO Forever — What’s New in SEO from SMX & Pubcon

2 Big Things Changing SEO Forever — What’s New in SEO from SMX & Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips.
Digital marketers and SEO industry insiders demand outstanding content for their limited blog-reading bandwidth. So, for SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtSee Original Article

ByDavid1966

Google now handles 2 million takedown requests over pirated content daily

Google now handles 2 million takedown requests over pirated content daily

Google has previously been asked by copyright holders’ associations like the MPAA and RIAA to crack down harder on illegally distributed content; the company responded by adjusting its search algorithms to lower PageRank scores for sites that hosted such …
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ByDavid1966

Apple Improves Its App Store Search Algorithm

Apple Improves Its App Store Search Algorithm

“It’s their attempt at understanding how different apps rank relative to each other,” he explains, noting that, of course, PageRank is far more complex. “I think this is an attempt to move in that direction…the first step would probably be to …
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Apple updates App Store search algorithms to display more relevant & intelligent results

Dan Held, founder of mobile growth consulting firm Analytica, told TechCrunch that he believes these changes could suggest that Apple is beginning development of its own version of the PageRank algorithm: “It’s their attempt at understanding how …
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SEO & SEM in the Competitive Automotive Space – Pubcon Liveblog

SEO & SEM in the Competitive Automotive Space – Pubcon Liveblog was originally published on BruceClay.com, home of expert search engine optimization tips.
The automotive industry is incredibly competitive when it comes to search engine marketing. To rise to the competition requires in-depth local SEO knowledge and PPC know-how. This session offers strategies for local search marketing, both paid and organic, that all marketers can use. Our speakers are Ira Kates, who will speak to paid search,See Original Article

Bakcell subscribers can share internet packages for first time in Azerbaijan

“Bakcell is the leading force of the country's mobile internet market. While “Bakcell”s 3G network covers the whole country and 4G network is …
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Become A MediaPost Member

We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication. Some recent data …
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